Dyson is known for its impeccably designed and high-performing products. Everything the company makes — from vacuum cleaners to hair dryers — works incredibly well and looks fantastic. They’re the kind of products that you want to use over and over again.

How does Dyson do it? To understand that, we visited its headquarters in Malmesbury, England and sat down with engineer James White. He told us about the company’s history, its ethos, and how that ethos informs the projects he works on. Watch the video above to find out more.

This post is a sponsored collaboration between Dyson and Studio@Gizmodo.